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Just imagine how hard it must be to the product manager who works for one of the new firms that has just popped up to start legally selling marijuana! Just exactly the kind of situation that calls for a bit of help from a skilled product manager with a well-thought out product development definition.
The Concern Along With Maryjane
In the USA, the condition of Colorado has actually authorized the entertainment use marijuana. Change happens slowly and right now how consumers can get the marijuana that they want has not yet caught up with the new demand for the product.
What this means is that the pot dispensaries that are currently the only places where people can legally buy pot are not really places that you 'd want to go. The staff behind the counter wear hoodies and look like they smoke as much pot as they sell.
An extra difficulty turns up when customers seek to obtain marijuana. Presently, the product that is offered to consumers passes titles like "Significant Buddha Cheese" as well as "Eco-friendly Krack". Just specifically what is being acquired listed here?
Producing Cannabis Cool
The product managers that have actually been actually generated to change Colorado marijuana from a prohibited road medication to an everyday recreational task possess their hands full. In some way they need to improve the procedure of buying flowerpot and also make it extra like mosting likely to Walmart.
The first step in the process is to change where marijuana gets purchased. If product managers can rebrand pot successfully, then they'll really have something to add to their product manager resume.
The last action in the rebranding of maryjane is actually to attempt to work it in to even more of everyone's day-to-day lifestyle. What this has suggested in Colorado is actually having the Colorado Harmony range reveals called "Typically Cannabis" as well as holding cannabis cocktail parties. Not content with those efforts, a new yoga class called "Vape and Vinyasa" has been introduced along with a new smartphone app that allows the placing of online pot orders.
What All Of This Means For You
Now that there is a product to be sold and consumers who can legally buy it, it's time for the product managers to step in. Pot has been illegal for so long, what's a product manager to do with this new type of product in order to make it a success?
In Colorado, the new companies that have started to grow and sell marijuana have discovered that they have a problem. There is no efficient way to distribute their product. The few stores that currently sell pot are very seedy looking and are staffed by people who are really best suited to interacting with people who use illegal drugs.
The new marijuana company product managers are starting to make changes in order to grow their market share. They are rebranding a number of ways that people refer to marijuana in order to make it more palatable to a larger audience. They are also starting to cross marijuana with other activities that their target audience is participating in.
It's still early on in this new product field. The pot product managers have a lot of work ahead of them. They have to recast the image of their product from forbidden illegal drug to desirable recreational pastime. The good news is that it can be done. Now it's just up to the product managers to find out how to do it.
Just imagine how hard it must be to the product manager who works for one of the new firms that has just popped up to start legally selling marijuana! Just exactly the kind of buy weed online canada situation that calls for a bit of help from a skilled product manager with a well-thought out product development definition.
If product managers can rebrand pot successfully, then they'll really have something to add to their product manager resume.
Now that there is a product to be sold and consumers who can legally buy it, it's time for the product managers to step in. Pot has been illegal for so long, what's a product manager to do with this new type of product in order to make it a success?